Verbal identity shapes Orama’s voice and tone, ensuring consistent and clear communication.
It includes the messaging framework, key phrases, and storytelling style, reflecting Orama’s values and personality.
Visual identity defines the visual elements of Orama, including the logo, color paletter, typography and imagery. It ensures a cohesive and recognizable look across all materials, reflecting Orama’s personality and values.
The applications section provides examples of Orama’s brand in the real world. Here you will find detailed instructions on applying Orama’s visual identity across various marketing materials and customer touch points. We are continually updating these with more brand examples and mockups to help ensure your department fully benefits from the power of our brand.
An overview of the digital campaigns created throughout the last years to highlight Orama’s products, build strong relationships with our partners and architects and drive brand awareness in a competitive market.