Inspired by Orama’s Magnetic frame system, the booth explores levitation with floating polycarbonate and aluminum structures under the theme “What Could Be.” Varying heights create private zones, while semi-transparent surfaces blend with the lighting. A 5x5m LED screen at the back displays the campaign video, whose shifting hues interact with the surfaces for an immersive sunset-like atmosphere.
The architectural concept features “Baetylus,” a levitating sculpture by Stefania Strouza, reflecting transformation and lightness, creating a dialogue between art and architecture.
Designed for hospitality, the booth welcomes visitors and serves as a hub for partners, with inviting seating and a bar area. Products are showcased as multifunctional scaled exhibits, doubling as tables and gathering points.