Technical videos combine 3D visuals with concise text that describes the product’s details and features. Depending on the intended use of the video, both the duration and the amount of information are adjusted accordingly. For technical specifications, the Suisse Int’l Mono typeface is used.
3D visuals are paired with brief text to showcase key features and technical details. Content length and detail vary by use case. Suisse Int’l Mono is used for specifications.
Event videos should highlight how the brand identity is applied in real-world settings. Capture close-ups of branded elements such as booths, signage, and banners, showcasing consistency across all touchpoints.
Incorporate dynamic shots with people interacting with the environment to create a vibrant, authentic atmosphere that reflects the brand’s presence and energy during the event.
Project videos should balance detail and context. Use close-up shots to focus on product features from multiple angles, combined with wider shots that show the full application in its environment.
Include movement where relevant — such as interactive elements or functional parts in action — and finish with broader views that provide a complete, cohesive impression of the project.
The “What Could Be” video follows a more abstract narrative approach, combining artistic visuals with poetic, emotionally driven text. It is designed to inspire and evoke curiosity, rather than present concrete product features. This video was used as background content at the BAU exhibition and adapted for social media purposes.