Orama has proven its ability as an organization to renew itself, adapt, change quickly, and succeed in a rapidly changing, ambiguous, turbulent industry. It has also proven that it is an organisation able to see the bigger picture, make a difference and influence others. It is a brand that is able to connect with people on a personal level and understand what makes them (their project) special.
At ORAMA we stand as a Fearless, Resilient and Desirable brand. What does our positioning mean?
Fearless
We focus on growth, forward momentum, and action. Neither dissatisfied nor content, we know that there
is always more to learn and new ways to develop our presence and improve our offering. There is always
a higher level of performance just around each corner. We see our strengths and challenge them to fulfil
our potential and provide maximum value to those we serve.
Resilient
We are smaller-scale, yet we have the network and resources, the diverse offerings and the specialisation
of the “big players”. We have the ability to adapt, pivot, and embrace change and achieve sustained success while maintaining our core identity and values.
Desirable
We ensure our brand helps our customers live out their purpose, be visionary. We offer an opportunity to think outside the box, our products act as a tool or a trigger of innovation. Our products deliver exactly what our customers want: create value for the users, influence and inspire.
These core descriptors act as a beacon that defines everything from our visual identity and slogans, internal and external communications, choice of brand ambassadors and influencers, and the level and nature of customer service and engagement.
