Visual Identity

The Orama logo and symbol / icon are important expressions of our brand identity. It is vital that they are not altered, modified or redrawn and used with care and respect to ensure that all communications remain consistent, memorable, and remarkable.  

You have the option of using an existing custom logo or creating a new one. This strategy, known as endorsed branding, makes your department or company’s brand the primary focus, with the ORAMA brand playing a supporting yet significant role. This option requires the ORAMA logo to be within the same field of vision as […]

An overview of the layout design of Orama’s applications and the way its visual elements are organized and positioned in relation to each other. The grid system used in Orama’s applications help us to position text and images in a way that looks coherent and easy to follow.

Orama’s Color Guidelines introduce a distinct palette of primary and secondary colors that convey the brand’s minimalist style. Each color—such as off-black, light gray, cobalt blue, and serenade orange—is detailed with codes and percentages for digital, print, and industrial use to ensure visual consistency. Additionally, examples of effective color combinations and textures offer guidance on […]

Typography is an essential component of our identity system. The consistent use of our selected typefaces throughout our printed and digital communications will help establish a cohesive visual style.

Imagery plays an important role in ORAMA brand as integral part of its own brand identity and also part of the content produced and shared with Orama partners around the world. This content includes project photographs, complimentary concept photographs and 3D visualizations

Our icons represent our systems’ characteristics and are a crucial part of our design system & product experience.

An overview of templates that will help you make Orama’s brand part of your communications. Here you can find letterhead templates (Word), invoice templates (Excel), Presentation templates (PowerPoint / Google Slides) etc and download them. *Printed materials such as letterhead, business cards, envelopes, highlights etc. that use our official brand designs can be ordered at […]