Endorsed Branding

You have the option of using an existing custom logo or creating a new one. This strategy, known as endorsed branding, makes your department or company’s brand the primary focus, with the ORAMA brand playing a supporting yet significant role. This option requires the ORAMA logo to be within the same field of vision as your logo. Endorsed branding can be used for events, publications, and resources, such as this online brand guidelines that include the name of an external company/Partner.

Position

Place the ORAMA logo purposefully, ensuring it shares equal prominence with any partner logos while maintaining a visually pleasing composition.

On web pages and in digital emails, the ORAMA logo should be placed at the top or in the header area.

For print materials, there is more flexibility, however the ORAMA logo should always be withing the same visual field as any other logos.

Scale

Ensure that the sizes of the two logos are visually balanced, making both logos visible and legible. Adjustments may be needed depending on the application.

In some instances, space limitations may make it difficult for the Orama logo to appear in the same size as your department’s logo. It is still important to consider the overall scale relationship between the two logos.

Logos that are similar in scale but slightly different appear imbalanced and unconsidered. If the Orama logo needs to be smaller than your department’s logo, consider reducing the scale of the Orama logo by half.